The Golden Nag Champa incense of Vijayshree massala cones contain a special type of incense, known in the West as Frangipani. A special blend of semi-liquid resin from the Ailanthus Malabarica tree, giving them their characteristic cream color and moist substance. Such incense has an attraction that you do not let go. Also known as lucky incense. Many have reported experiences of changed mood and state of mind, by burning this incense.